LA IMPORTANCIA DE COMUNICAR Y SU RELACIÓN CON LA RESPONSABILIDAD SOCIAL EMPRESARIA. IMPACTO, TRANSPARENCIA Y ESTRATEGIAS
Abstract
El presente artículo surge de la investigación llevada en el marco de la realización
de la tesis final de grado titulada “Estrategias de Comunicación Externa que
realizan las empresas que desarrollan acciones de Responsabilidad Social”.
Aquí se develará la relación existente entre los conceptos de impacto corporativo,
transparencia, y estrategias de comunicación; en el marco de la Responsabilidad
Social Empresaria.
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